Digital Advertising

A couple of years into my career social media became a very real avenue for marketing and communication. As an early adopter of the technology, I assisted the college in starting the official pages and pursuing advertising opportunities. This was the first step in me finding my joy in strategy resulting in the pursuit and completion of a MS in Communications. Discovering the most appropriate mediums to reach the target audience that can both convey message and feeling is an important of finding those creative solutions.