After starting the official Facebook page as a way to communicate with past, current, and prospective students, I was charged with writing copy and monitoring Facebook ad campaigns. Over the course of three years, there has been an increase in engagement and reach as well as a decrease in cost-per-click.
The following was written for a 30 second spot that aired on Pandora digital radio from September 26 through October 24, 2016. The primary focus was to promote Glendale Community College’s Winter and Spring 2017 registration.
Hey Pandora Listeners!
Have you been thinking about college? With a diverse student population, exciting school activities, and premier academic programs, there are no limits to what you can achieve at Glendale Community College. Whether you want to transfer or earn a certificate, Glendale Community College can get you there! Applications for Winter and Spring twenty seventeen are now open! Winter begins January ninth and Spring starts February twenty-first. Click now or apply TODAY at glendale dot edu slash apply.
Ad was produced by Pandora.
To maximize the efficacy of the official Snapchat account, a community geofilter is in rotation for regular use. Filters are also developed for specific events.